Brand Performance 2019: Record $114 Billion in Global Sales Volume
The affiliated brokers and sales professionals at Sotheby’s International Realty had redefined the highest standards of service once again. In 2019, the network achieved more than $114 billion USD in global sales volume, the highest annual sales volume performance in the history of the brand. Of which, $102 billion USD of the global sales volume was achieved in the U.S., marking another record accomplishment for the brand.
Outside the U.S. the Sotheby’s International Realty brand achieved more than $12 billion USD in sales volume and continued to expand into key markets around the world. In Europe, the brand grew its presence in Monaco; France; and Berlin and Binz, Germany. New offices were also opened in Doha, Qatar; and Paphos, Cyprus, expanding the brand’s global presence in marketing luxury listings. In the Caribbean and South America, the brand saw growth in Zapallar, Chile, an upscale residential community located two hours outside of Santiago; and agreements were signed to expand into the Anguilla territory. In the Asia-Pacific region, new offices were opened in Tauranga, New Zealand; and Port Douglas, Hobart, and Perth, Australia.
In all, 50 new Sotheby’s International Realty offices were opened, bringing the brand’s presence to 1,000 offices in 70 countries and territories and more than 23,000 affiliated sales associates worldwide.
Raising The Bar
Sotheby’s International Realty continued to lead with the roll-out of exclusive marketing affiliations and first-ever technology launches, including a new, fully integrated website which will soon be unveiled. The brand’s existing website, sothebysrealty.com, saw another record year with more than 34 million visits, a 14 percent increase year-over-year.
In addition, Sotheby’s International Realty was the first real estate brand to launch and implement mixed reality to its Curate by Sotheby’s International Realty sm augmented reality app, which merges the real world with virtual home staging. The platform can be utilised in various homebuying and selling scenarios, and particularly benefits agents and developers to help prospective buyers envision their new home.