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SIR: Record $112 Billion In Global Sales Volume

The past year has been an exceptional year for Sotheby’s International Realty. In 2018, the network achieved more than $112 billion USD in global sales volume, the highest annual sales volume performance in the history of the brand. Additionally, 27 affiliated companies surpassed $1 billion USD in sales volume in 2018.

Despite the forecast that 2018 would be a slow year for the global real estate market, Sotheby’s International Realty continued to perform at the top of its game to drive a year-over-year sales volume increase that is truly remarkable.

Global Growth

The Sotheby’s International Realty brand reported growth across its global network. The network now has more than 990 offices in 72 countries and territories and more than 22,500 affiliated sales associates worldwide.

This year witnessed continued significant growth by the brand’s existing affiliate companies through talent attraction as well as mergers and acquisitions. The Sotheby’s International Realty brand expanded into key markets even outside of the United States. In Europe, the brand grew its presence in cities such as Menorca and Madrid, Spain; Sylt and Bern, Germany; Kitzbühel, Austria; Zurich, Switzerland; and Slovakia. The brand sold the rights to the island country of Cyprus, and closer to home in Asia, a new office opened in Colombo, Sri Lanka.

List Sotheby’s International Realty also opened a new office in Bangkok, Thailand, and signed agreements to expand into Jakarta and Bali in Indonesia, and Ho Chi Minh City and Hanoi in Vietnam.

Marketing Innovation

In terms of the range and depth of marketing capabilities of Sotheby’s International Realty, 2018 was an impactful year for the brand with the roll-out of new tools and offerings. Sotheby’s International Realty became the first real estate brand to launch and implement a virtual staging augmented reality app, transforming the home buying and selling experience for sales associates and consumers with the launch of Curate by Sotheby’s International Realty℠.

The Sotheby’s International Realty brand website, sothebysrealty.com, saw another record year with more than 30 million visits, a 13 percent increase year-over-year, with 13 percent of traffic generated from new users.

All in all, 2018 has been a stellar year for the Sotheby’s International Realty brand, and 2019 is already turning out to be a busy and fruitful year. List Sotheby’s International Realty, Singapore, has secured exclusive appointments to market projects in cities as diverse as Kuala Lumpur, Melbourne and even Dubai. Stay tuned for more exciting announcements heading this way.