New Property Launches In 2019

The property market looks set to be abuzz with activities in 2019. As many of 19,768 new non-landed residential units (excluding executive condominiums) could be launched in 2019. Of these, 5,455 units across 35 developments are in the Core Central Region (CCR), 7,117 units across 27 projects are in the Rest of Central Region (RCR) while the Outside Central Region (OCR) may see 7,196 units from 21 projects.

Some of the largest developments are found in the RCR and OCR regions. Within the CCR area, some of the larger projects include GuocoLand Group’s 400 unit development in River Valley Close in District 9, a 672-unit condominium development in the Farrer Road/Holland Road/Leedon Heights precinct in District 10 by Asia Radiant Pte Ltd, and a 570-unit development by Far East Development in Lorong Mambong over at Holland Road.

While it is expected that most of the projected units could be launched in 2019 in order to maximise their selling period, developers will still monitor the market and respond accordingly depending on the take-up rate of the new launches. The key to success for the developers in 2019 will be how they differentiate their products from the rest of the market, their pricing and marketing strategies and of course, the timing of their launches.