Mr Leong Boon Hoe, Chief Operating Officer, List Sotheby’s International Realty, Singapore, heads the company’s strategic development and core businesses, namely brokerage, project marketing, investment advisory, research and consulting services. He is also in charge of setting up the investment team to advise and broker cross border transactions in Southeast Asia.
Boon Hoe has close to 20 years of track record in marketing premium residential properties and managing projects in Singapore and key gateway cities in Asia.
Prior to joining List Sotheby’s International Realty, Singapore, Boon Hoe was the Managing Director and Key Executive Officer at a leading real estate agency, a role which he held for seven years. He joined the agency in 1998 and has held other senior roles including Director of Residential Project Marketing, where he set up and led a team of 500 marketing associates and agency operations. Under his stewardship, his team successfully launched over 30 projects totalling more than 5,000 units and firmly entrenched the agency as the market leader for residential projects in Singapore. During his tenure at the agency, he also managed the marketing of projects in China, Malaysia, Vietnam, Cambodia, Thailand and Indonesia where he acquired strong market knowledge and customer base.